Leadership Brand Coaching

Programme Outline

1. Contracting & Discovery Phase – conversations between emintell and the coaching client to gain mutual understanding and clarity on context, requirements, expectations about the coaching, and desired outcomes. Understanding the client’s overall style, communication and learning preferences. Agreeing coaching contract and coaching delivery evaluation and feedback. Agreement on methods of ROI metrics.
2. Feedback & Profiling Stage – gathering feedback from a range of stakeholders 180 or 360 degree through interviews on an agreed range of questions, or via a profiling tool. Exploration of other possible profiling options that will add real value to the particular client outcomes will be discussed.
3. Coaching Phase – core elements:
   • Exploration of career highlights and low-lights
   • Exploring perceptions of personal brand presence and impact
   • Gaining insight and clarity on client’s core purpose, mission and vision
   • Elicitation of core values and principles. Degree of living alignment of client with these core values in the business
   • Exploration of client’s core belief framework; consequences of both empowering and limiting beliefs and how they manifest in their role
   • Emotional Intelligence: Intra & interpersonal relationship management skills. Assessing self-perception, self-awareness and emotional self-regulation. Awareness of impact on others, ability to show empathy and kindness, ability to understand other perspectives, active listening, empathy and kindness
   • Exploration of the client’s leadership shadow, where and how that manifests; impact on themselves and others
   • Systemic awareness – focussed coaching conversations on their role and responsibilities to immediate business stakeholders.  Expanding that lens to include the wider communities, regionally nationally and globally. The degree to which the business is run consciously, with a continual focus of  business impact on people’s welfare and the natural environment
   • Modifications in habits – continual focus on areas identified for improvement. Coaching focussed on supporting the client gain real awareness of these, and guidance in implementing identified habit and behavioural modifications, to improve personal brand, presence and impact. Coach feedback forms an integral part of this programme, to build awareness of personal impact and habits. A Shadow coaching element is also highly recommended
4. Coaching Wrap-up, Evaluation & Close Phase – evaluation of progress and success against objectives. Reflections on learning and impact by the client. Addressing sustainability of any new habits of attitude, mindset and behaviour. On-going and continuing development needs addressed. Formal close of coaching programme.

Shadow Coaching Option

This element is highly recommended. It refers to the coach being present (but in the background) during board meetings, town halls, key presentations and also less formal meetings. This enables the coach to observe the client in real time, and enables them to offer highly direct and relevant feedback on what they are observing about the client’s, presence and impact. Currently, this option is only available virtually due to the physical distancing rules in place.